watchfire is an innovative, asynchronous, online audience response research and analysis platform. dial response focus groups have been used for decades to collect second-by-second audience feedback statistics using hardwired controls and expensive participant recruitment procedures. watchfire makes this obsolete by using browser-based technologies and by leveraging inexpensive, targeted internet panel recruitment systems. want 10, 100, or 500 people to give feedback on your commercial? want 100 voters aged 35-60 in your local county to react confidentially to your political ad? watchfire is fast, effective, and inexpensive enough to build into the beginning, middle, and end of your communications planning process.
when combined with a time-coded transcript, watchfire is unique in its ability to provide deep text analysis and advanced statistical insights into message content and effectiveness.